I designed overall branding including the logo, business card, website and stationery for Cubic Street, a business assessment company based in London. The company provides a detailed analysis on strengths and weaknesses of its clients’ business, and help them achieve and maintain a higher standard. The logo illustrates this idea through a person leaping beyond the limit to reach success, and the light green colour, used for the highest grade in Cubic Street’s analysis report, was used to reinforce the overall impression.
